Jun 11 — Facebook & Instagram
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Combined Ad Performance Overview
Total Ad Spend
$12,841.01
Google: $267.83 | Meta: $12,573.18
Total Clicks
14,808
Google: 122 | Meta: 14,686
Total Impressions
761,457
Google: 3,898 | Meta: 757,559
Total Leads
365
All from Meta Ads
Total Purchases
20
All from Meta Ads
Blended CPL
$34.45
Meta Ads only
Google Ads Performance
Google Ads
Spend
$267.83
Clicks
122
Impressions
3,898
CTR
3.13%
CPC
$2.20
Conversions
0
No leads or purchases tracked
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Phone Promo | Search #2 | $61.95 | 8 | 33 | 24.24% | $7.74 |
| General Providers | PMax | $47.91 | 51 | 2,250 | 2.27% | $0.94 |
| AIA | PMax #2 | $35.19 | 33 | 983 | 3.36% | $1.07 |
| AIA | Search | LEAD FORM | $34.74 | 7 | 158 | 4.43% | $4.96 |
| General Providers | Search | $33.95 | 10 | 177 | 5.65% | $3.39 |
| Phone Promo | Search | LEAD FORM | $27.87 | 6 | 86 | 6.98% | $4.64 |
| Phone Promo | PMax | $26.24 | 7 | 211 | 3.32% | $3.75 |
| Total | $267.83 | 122 | 3,898 | 3.13% | $2.20 |
Note: Google Ads campaigns are newly launched this week (General Providers created Jun 9, PMax budget increased Jun 10). No conversions tracked yet — early ramp-up phase.
Meta Ads Performance
Spend
$12,573.18
Clicks
14,686
Impressions
757,559
Leads
365
Purchases
20
CPL
$34.45
CTR
1.94%
CPC
$0.86
Reach
537,984
| Campaign | Spend | Clicks | Leads | Purchases | CPA |
|---|---|---|---|---|---|
| AIA Full AI Test | $2,346.31 | 1,647 | 100 | 13 | $20.76 |
| INTERNET AIR BUSINESS - Dynamic | $2,905.66 | 1,334 | 100 | 1 | $28.77 |
| CELL PHONE PROMO | $1,607.22 | 596 | 53 | 0 | $30.32 |
| AIA AI test - 2FA | $1,155.55 | 663 | 44 | 4 | $24.07 |
| INTERNET AIR BUSINESS V2 | $896.01 | 517 | 25 | 0 | $35.84 |
| INTERNET AIR BUSINESS - [Michael Test] | $809.89 | 300 | 21 | 0 | $38.57 |
| AIA Engagement Campaign | $168.41 | 207 | 13 | 1 | $12.03 |
| Retargetting AIA | $125.69 | 52 | 5 | 0 | $25.14 |
| Internet Air: Retargeted | $44.35 | 39 | 4 | 0 | $11.09 |
| Traffic-only campaigns below (no lead objective): | |||||
| General Providers | Traffic [Ad Sets] | $1,137.85 | 3,951 | 0 | 0 | — |
| General Providers | Traffic [Dynamic] | $711.45 | 2,378 | 0 | 1 | $711.45 |
| Direct Checkout | Traffic | $253.57 | 857 | 0 | 0 | — |
| AIA: Traffic | $159.85 | 929 | 0 | 0 | — |
| Internet Air: Traffic V2 | $156.12 | 798 | 0 | 0 | — |
| Phone Promo - Traffic V2 | $95.25 | 418 | 0 | 0 | — |
| Total | $12,573.18 | 14,686 | 365 | 20 | $34.45 |
Top Lead-Generating Campaigns
| Campaign | Leads | CPL | Purchases | Spend |
|---|---|---|---|---|
| AIA Full AI Test | 100 | $23.46 | 13 | $2,346.31 |
| INTERNET AIR BUSINESS - Dynamic | 100 | $29.06 | 1 | $2,905.66 |
| CELL PHONE PROMO | 53 | $30.32 | 0 | $1,607.22 |
| AIA AI test - 2FA | 44 | $26.26 | 4 | $1,155.55 |
| INTERNET AIR BUSINESS V2 | 25 | $35.84 | 0 | $896.01 |
| INTERNET AIR BUSINESS - [Michael Test] | 21 | $38.57 | 0 | $809.89 |
Key Insight: AIA Full AI Test is the clear winner — 100 leads + 13 purchases at $20.76 CPA. AIA Engagement and Internet Air: Retargeted have the lowest CPAs ($12.03 and $11.09) but lower volume. Michael Test continues underperforming at $38.57 CPA.
Changes Made This Period
Google Ads
- Jun 9: Created new "General Providers | Search" campaign — Search campaign targeting general provider keywords, text asset automation opted out
- Jun 10: Increased "General Providers | PMax" daily budget from $10/day to $30/day
Work Completed This Week
Google Ads
-
Created General Providers PMax campaign
-
Created General Providers Search campaign
Meta Ads
-
Created direct checkout campaign for non-pricing, pricing, and ABF ad sets (V1 account)
-
Created Ad Set levels of General Providers in V1 account, and created both dynamic and ad set levels in V2
CRM / Automations
-
Scheduled next SMS for Monday
Reporting / Analytics
-
Compiled numbers for client meeting
-
Created Fiber Deck
Social Media Activity
Facebook Posts
4
Instagram Posts
4
Total Engagement
1
1 like (Instagram)
Jun 10 — Facebook & Instagram
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Jun 9 — Facebook & Instagram
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Jun 5 — Facebook & Instagram
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Reminder: Check if social media posts are scheduled for next week.
Key Observations
- AIA Full AI Test is the top performer — 100 leads + 13 purchases at $20.76 CPA, significantly outperforming Dynamic ($28.77) and Michael Test ($38.57)
- Retargeting is highly efficient — Internet Air: Retargeted ($11.09 CPA) and AIA Engagement ($12.03 CPA) deliver the best CPAs, ideal for scaling
- Michael Test underperforming — $38.57 CPA, only 21 leads on $810 spend. Consider reallocating budget to AIA campaigns
- Google Ads in ramp-up phase — New General Providers campaigns (Search + PMax) launched this week. 122 clicks with 0 conversions so far. PMax budget bumped from $10 to $30/day on Jun 10. Allow 2–3 weeks for learning phase
- Traffic campaigns driving volume — $2,262 across traffic-only campaigns generating 7,186 clicks. Feeding the retargeting funnel
- 537K reach this week — Strong brand visibility across Meta platforms
Coming Up Next Week
- Monitor Google Ads General Providers campaigns through learning phase (Search + PMax)
- Evaluate Michael Test performance — consider budget reallocation to AIA if CPA remains high
- Review retargeting pool size and consider scaling Retargeting AIA and Internet Air: Retargeted budgets
- Scheduled SMS campaign going out Monday
- Continue daily social media posting cadence
- Review Google Ads conversion tracking setup to ensure leads are being captured